Ziina launches #UAE's first social P2P payments solution

Ziina, the UAE's first licensed social peer-to-peer (P2P) payment application, has raised a pre-seed round of $850,000. The application will help the UAE bank account holders to use their smartphones to send and receive money as easily as sending a text message. Ziina is the latest addition to the Middle East's fintech ecosystem and is capitalising on the region's rapid adoption of fintech friendly regulation. Ziina's cofounders are Faisal Toukan, CEO, Sarah Toukan, Chief Product Officer, and Andrew Gold, VP Engineering. They are joined by a strong advisory board including serial entrepreneur Samih Toukan, and Emre Tok. The founding team recently launched the start-up's operations out of Dubai's In5 tech start-up incubator.