Islamic banks need comprehensive marketing approach

Omani Islamic banks are expected to follow a comprehensive marketing approach to promote themselves as an alternative for traditional Banks. In other words, Islamic banks need to apply Sharia-compliant recent banking applications. At the meantime, they should consider the risks of financing goods and assets according to Murabaha and Musharakah basics. Islamic banks in Oman will only succeed in introducing and marketing their services/products by satisfying clients’ requirements through saving and financing means. Thus, they should start to conduct studies as well as R&D for Islamic products. Moreover, flexibility is an effective factor to successful banking processes.