Small is beautiful in UAE banking sector

Paul Trowbridge, the chief executive of United Arab Bank (UAB), notes that eccentricity is a virtue, pulling out the lender's newest Islamic credit card, printed vertically more than horizontally. He added that the bank has to work hard in order to get acknowledged, but the bank's advertising blitz is worth it.
It seems that the lender tried to be distinct through high-profile events such as enlisting Fabio Cannavaro, a former captain of the Italian national football team.
The bank extended its loan book last year and wants to conserve the pace of expansion with four branch openings this year.