Bank Islam Expects Campaign To Boost Al-Awfar Savings & Investment Account

Bank Islam Malaysia Bhd (BIMB) expects its 'Dream-of-a-Lifetime' campaign, starting today to Sept 30, 2013, to increase the customers' uptake of the Al-Awfar Savings and Investment account. Just as in the previous campaign, the latest promotional initiative also offers Al-Awfar customers the opportunity to win cash prizes of up to RM1 million. To be eligible for the draw, the account holders needed to maintain a minimum balance of RM1,000 in their accounts until Dec 31, 2013. Each RM1,000 deposited will entitle the customers one entry for the prize draw. BIMB said the campaign will be opened to all existing as well as new account holders. To date, the bank has secured approximately RM1.54 billion in deposits through Al-Awfar of which 90 per cent are in Al-Awfar Savings Account.