AIA sees potential in family takaful

Life insurer AIA Bhd sees a huge growth opportunity in the family takaful business and investment-linked products in Malaysia, a market viewed by the industry as being relatively under-insured compared with its more developed neighbours. To tap into this growth opportunity, chief executive officer Bill Lisle said that the group, which is in the midst of completing its integration with ING Group’s domestic insurance operations, plans to employ more full-time agents and leverage on new technology. He added that the company would leverage on its Point of Sale (iPoS) technology driven by iPad.